Q4 2023 Snapshot: Top 5 Convenience Store Apps in Latin America

In the last quarter of 2023, the convenience store app category in Latin America saw varied performances across the top five apps on the unified platform. Sensor Tower's data offers a glimpse into how these apps fared in terms of downloads and weekly active users.

mi OXXO experienced a significant fluctuation in downloads, peaking at 106K in early October and then dipping to 38K by mid-December. Weekly active users started strong at 251K, reached a high of 307K in late November, but ended the quarter with a decline to 189K.

7-Eleven Mexico showed a steady increase in downloads from 2K to a high of 5K in late October, before dropping to under 1K by the year's end. The app's weekly active users mirrored this trend, starting at 4.6K and peaking at 7K, only to fall to 2.8K in the final week of December.

Dollar General maintained a relatively stable download count throughout the quarter, with a slight increase to 2.3K in late November. The app's weekly active users saw a gradual increase from 13K to a peak of 17K in the same period, followed by a decrease to 12K by the quarter's close.

Family Dollar downloads saw growth in early November, reaching 1.7K, but ended the quarter with a decline to 452. Weekly active users showed an overall upward trend, growing from 1.1K to a high of 2K, before decreasing to 1.1K.

Lastly, The 99 Store experienced a noteworthy spike in downloads, with numbers more than doubling from 299 to 831 in mid-November. Weekly active users also peaked at 1.4K in late November but fell to 778 by the end of December.

For more detailed insights on these trends and other app performance metrics, Sensor Tower's comprehensive data offers an in-depth look at the convenience store app market in Latin America.